Mwasi Wilmore: Transforming Education for Millions of African Children Through Edutainment

As the CEO, Mwasi has been instrumental in transforming the way millions of African children learn, combining fun with education to create a lasting impact.

She holds a degree in Finance and Banking from Lincoln University and a Master’s in International Management from King’s College London

Her educational background laid a strong foundation for her strategic and analytical skills, which she has effectively applied in various professional roles.

Before joining Ubongo, Mwasi gained extensive experience in finance and international management.

She worked with global financial institutions such as Citibank, Wachovia, and Bank of America, where she honed her strategic mindset.

Her career also includes impactful roles at Africa Insight Advisors and Camara Education Tanzania, where she led transformative initiatives and contributed significantly to organizational success.

Mwasi became the CEO of Ubongo in April 2022, bringing her vast experience and strategic vision to the organization.

Under her leadership, Ubongo has expanded its reach to over 24 million families across Africa.

The organization leverages various accessible technologies, including TV, radio, and mobile phones, to deliver educational content to children in diverse settings, including those in rural and underserved areas.

Ubongo produces localized and culturally relevant content, making learning relatable and engaging for African children.

Ubongo’s shows, such as “Ubongo Kids,” are designed to be both educational and entertaining, a combination known as edutainment.

This approach not only captivates children’s attention but also enhances their retention of educational material.

Ubongo has also initiated programs that cater to neurodiverse children, such as those with autism and ADHD. This inclusive approach ensures that their educational content is accessible and beneficial to all children, regardless of their learning needs.