The partnership aims to support up to 10,000 farmers across five counties: Busia, Homabay, Migori, Nandi, and Narok.

ThriveAgric will establish local hubs in each county, with those in Homabay and Busia serving as dedicated learning centers.

These centers will provide farmers with vital training sessions and distribute agricultural inputs.

Additionally, the hubs will function as collection points, allowing farmers to conveniently deliver their harvests after which they’ll be paid based on fair market quality standards.

The partnership will also promote financial inclusion for farmers. Through the program, they will be assisted in opening bank accounts and acquiring Visa cards, enabling them to participate more fully in the digital economy.

“This partnership is a significant step forward for Kenyan farmers,” said Eva Ngigi-Sarwari, Visa’s Country Manager for Kenya.

“By establishing a strong network, we can directly benefit these individuals who are essential to our nation’s economic well-being and our vision for a thriving digital payments ecosystem.”

Ayo Arikawe, co-founder of ThriveAgric, echoed this sentiment, highlighting the program’s role in furthering the company’s Kenyan expansion efforts.

“This is an exciting new chapter for us,” Arikawe remarked. “The local hubs in Busia and Homabay counties will be instrumental in achieving our goals.”

This collaboration comes on the heels of a productive year for ThriveAgric.

In 2022, the company secured $56.4 million in funding to expand its reach and support farmers in new markets like Kenya. Additionally, in April 2024, they partnered with Acorn Rabobank to provide carbon credits to over 30,000 Nigerian farmers.