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This marks the startup’s first major international expansion since its launch in 2022.
Auto24 was founded by Axel Peyriere, a French entrepreneur with over 20 years of experience in the African automotive industry.
The startup aims to revolutionize the used car buying and selling experience in Africa by providing a transparent and convenient platform for buyers and sellers to connect.
Auto24 offers a wide range of used cars from a variety of makes and models.
All cars are inspected and certified by Auto24’s team of experienced mechanics before being listed on the platform.
Auto24 also offers a number of value-added services, such as financing options, insurance plans, and warranties.
Auto24’s expansion into Morocco, Rwanda, Senegal, and South Africa is a significant development for the African tech ecosystem. It demonstrates the growing maturity of African startups and their ability to scale to new markets.
Why Auto24 chose these markets
Peyriere said that Auto24 chose to expand into Morocco, Rwanda, Senegal, and South Africa for a number of reasons.
Morocco and South Africa are two of the largest car markets in Africa.
Auto24 believes that it can make a significant impact in these markets by offering a more transparent and convenient way to buy and sell used cars.
Rwanda is an important market for electric cars. Auto24 is committed to promoting the adoption of electric cars in Africa, and it sees Rwanda as a key market for this initiative.
Senegal is similar to Côte d’Ivoire in terms of its culture and economy, and Auto24 believes that its experience in Côte d’Ivoire will help it to quickly succeed in Senegal.

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