The funding round, led by Right Side Capital Management, attracted investments from C2 Ventures, Boro Capital, EVPI Investments, and several angel investors. Founded in 2020, the YC-backed startup aims to bridge the gap between the global technology landscape and African consumers by providing them with access to electronics at competitive prices.

With this substantial investment, the company intends to ramp up its operations, enhance its product offerings, and expand its reach across the continent. The company’s innovative business model leverages e-commerce platforms and localized retail outlets to reach consumers in both urban centres and remote areas.