There are several factors driving this growth, including the increasing urbanization of the continent, the growth of the middle class, and the rise of e-commerce.

While the sector continues to experience a raft of challenges, a number of startups are working to address the challenges facing B2B and end-to-end distribution in Africa.

MarketForce is one such startup.

Who is MarketForce?

MarketForce is a Kenyan B2B e-commerce platform that digitizes retail distribution in Africa.

It enables informal merchants to order goods for next-day delivery directly from its merchant super-app dubbed RejaReja.

Traders are also able to access goods on credit based on the history of their transactions and credit profiles.

MarketForce was founded in 2018 by Tesh Mbaabu and Mesongo Sibuti.

The company is headquartered in Nairobi, Kenya, and has operations in Kenya, Uganda, and Tanzania, with plans to expand to more African countries in the near future.

What Does MarketForce Do?

MarketForce offers a comprehensive suite of solutions designed to transform how retailers and brands interact with their customers and manage their operations.

Here are some key aspects of what MarketForce does:

• Retail Merchandising: MarketForce provides a cutting-edge platform that enables retailers to manage and optimize their in-store merchandising activities efficiently. This includes real-time visibility into store compliance, shelf space allocation, and inventory management.
• Mystery Shopping: The startup offers a unique mystery shopping platform that allows brands to gain valuable insights into their customers’ in-store experiences. This helps brands fine-tune their strategies to meet customer expectations better.
• Field Sales Optimization: MarketForce empowers field sales teams with tools to streamline their operations, from route planning to order management. This results in increased sales, reduced operational costs, and improved customer satisfaction.
• Data Analytics: Leveraging the power of data, MarketForce provides retailers and brands with actionable insights. This data-driven approach helps them make informed decisions, refine their strategies, and stay ahead in the competitive retail landscape.

MarketForce’s Mission:

At the heart of MarketForce’s mission is the desire to transform retail into a more customer-centric and efficient industry.

They aim to empower retailers and brands with the tools and insights to create exceptional shopping experiences.

MarketForce believes that enhancing the connection between brands and retailers can ultimately benefit the end consumer through improved product availability, better service, and personalized shopping experiences.